Avanti Magazine Summer/Fall 2004 #127 | Page 2

Loewy Museum of Industrial Design Artist’s conceptions of the proposed Loewy museum Laurence Loewy has provided these artist concept drawings and models to Avanti Magazine as a preview of the forthcoming Raymond Loewy Museum of Industrial Design. No date has been set yet for construction, but the museum will most likely be located in the New York city region – an area known as a modern design center, and also the former home of Loewy’s U.S. offices. The concept models and drawings were completed by Andrew Geller, (Avanti Magazine Issue 125). Geller was director of design and senior vice president of Raymond Loewy Associates in New York for 35 years. Along with the suggested Geller sketches and models, Loewy is considering the standard modern style office building with large glass windows, along the style of the Lever House. Also, a restoration, similar to the Loewy Building in Roanoke, Va., would be considered if the project goes foward in an established neighborhood. Children’s atelier at the proposed Loewy Musuem. MUSEUM SKETCHES BY ANDREW GELLER/©2003 2 AVANTI Magazine Summer/Fall 2004 Issue 127